Google seems to be running a test where AI-generated descriptions appear in place of the usual snippets pulled from page content or meta descriptions. Right now, these are showing up mostly for Reddit results in the main SERPs. What stands out is the length of these AI-generated descriptions. A standard snippet usually takes up no…
U.S. users can now buy from U.S. Etsy sellers inside ChatGPT. Shopify merchants are next. It’s single-item purchases today, with multi-item carts and more regions on the roadmap. The system runs on an open Agentic Commerce Protocol, built with Stripe. OpenAI says Instant Checkout results are organic. When multiple merchants sell the same product, ChatGPT…
There’s a lot of noise right now about Generative Engine Optimization (GEO) being “the future” and SEO being dead (or dying, or already cremated). Yes, search is changing. AI Overviews, ChatGPT, and conversational queries are all shaping how people find information. But here’s the thing… when you look closely at the so-called “GEO playbooks” from…
⚖️ Another day, another lawsuit for Google. While the whole SEO industry is talking about the GSC impressions decline and num=100 being dropped by Google, I feel like the following news did not get much coverage (at least not based on my feed). So here you go. Rolling Stone’s parent, Penske Media, just filed a…
February was a steady month for search, with a mix of small but important updates. AI Overviews got more attention, local SEO changed quietly, and structured data saw a few additions. Nothing dramatic, but still worth keeping on your radar. AI Overviews Reduce Click-Through Rates by Up to 30% A study revealed that Google’s AI…
January came in with more disruption than clarity. A surprise technical change broke rank tracking tools across the board, and local SEO saw unexpected shifts without any official word from Google. It wasn’t loud, but it kept everyone guessing and adjusting. Google Disrupts SEO Tools That Can’t Render JavaScript On January 15, many third-party SEO…
December caught a lot of SEOs off guard. Just when things seemed to settle, Google dropped a second core update, followed by a spam update days later. At the same time, AI-powered search changes started hitting site traffic harder, and new tools like real-time data in Search Console and Bing’s Copilot began rolling out. It…
November felt quiet on the surface, but a lot was shifting in the background. Google rolled out a new core update, rankings got a little shaky during the US election, and the pressure from the antitrust trial kept building. It wasn’t the kind of month that grabs headlines, but for anyone working in SEO, it…
October didn’t hold back. Google rolled out updates that touched everything from AI and search features to penalties and spam policies. If you work in SEO, content, or digital publishing, here’s what was worth paying attention to. Google Flags Fake Reviews on Business Profiles In October, Google began labeling suspicious reviews on Google Maps/Business Profile…